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10 Tips on how to Improve AdSense CPC With Easy Changes

Would like to improve AdSense CPC and make more income?
AdSense optimization is the option for this. You can either use a absolutely free tool such as Ezoic to run your ads or can also do manual work by using my tips before.

Whenever we speak about Adsense optimization, there are lots of things, however the primary goal is to get high eCPM and get more Cost per click. Otherwise, regardless of good AdSense CTR, you might not be making good income. This is something common regarding the non-English blog.

In case you fall in the category of those AdSense publishers, who are receiving massive visitors however Adsense earning is still very low, it’s time for you to understand points which are described below, and this will truly improve Adsense CPC as well as entire income.

What is AdSense CPC (Cost Per Click)?
Let’s begin with answering the fundamental question first and then we will proceed to several working tips to improve AdSense CPC. CPC means Cost per click, in other words money that you simply make/click is what CPC.

Currently, you may have seen that Adsense publisher discussing more about CTR and less regarding CPC. If you are truly serious about your Adsense income, you need to, work more on CPC than CTR.

Getting thousands impression on your advertisement won’t be of much help however a blog with great CPC along with good CTR can make a massive difference.

CPC has nothing to do directly with your visitors, if you would understand and observed micro-niche blogs, you may have noticed despite of fewer visitors these kinds of websites earn more money from Adsense.

Reason is simple and that's eCPM for these kinds of blogs are extremely higher that you get paid very well for CPC and then there are other things such as Advertisement competition, Keywords and much more.

Elements which Affect Adsense CPC:
First thing, selecting a perfect niche for your blog or website is very important.

Cost Per Click or CPC of an advertisement directly depends upon the subject on which you are writing your blog.

Let me clarify a very important factor here which you are going to choose niche however you will find niches that can pay you high CPC.

Here is the list of niches that will give you high return, I have organized them in decreasing order of CPC.

  • Domains – Blogs on Internet Domain names Such as GoDaddy, Namecheap etc . It pays best CPC.
  • Gadgets – Technology Gadgets such as Apple products
  • Google – Google Products
  • Microsoft – MS Office
  • Cryptocurrency
  • Banking
  • Automobile
  • Health and fitness
  • Real Estate
  • Home Loans
  • Jobs

2nd thing is the content, you must write content which should answer visitors query.

So before writing blogs try to look for what your visitors are generally searching on the web and after that try to present them with solutions.

Keep in mind it is best to directly build relationships with your visitors.

Your content should be tailored based on your niche to ensure that more and more visitors can read your blogs.

Therefore great content will definitely ensure higher Adsense CPC rates. Moreover, Great content is what search engine really likes, therefore more click and much more earnings if your advert is highly targeted and your visitors is from the countries such as U.S.A, U.K.

Allow block ads
In Google AdSense you will find Allow block ads option. You can go there and discover yourself simply how much each advertisement category is paying you.

This will show you various ads category which are displaying on your site.

If you realise that any ad category is not paying much then simply feel free to block that category. Try to block all those categories that are totally irrelevant to the content or niche of your blog. Suppose blog is about Technology then block the advertisement categories for Dating, Politics, Religion etc . This will surely improve your AdSense CPC.


Your blogs are generally read from various platforms such as computer, laptop, mobile etc .

Although CPC is normally not much affected by the platforms on which advertisements are shown however, you should try your best to focus on as many as visitors. You will get most of the visitors from desktop and laptop devices.

In case you are able to reach to hand-held or mobile visitors than CPC may improve as advertisements shown upon mobile phones are of higher quality. If you are running a blog upon WordPress platform, you can use any of these plugins to make your page mobile friendly, and you serve AdSense ads that are optimized for mobile screen size.


One of the most important factor that will improve CPC is the country you are targeting. Such as a click on an ad from USA can pay you as much as $2 to $3 and click on same ad from India can end up paying just 20 to 30 cents only.

Therefore, always customize your blog and its content to viewers in English-speaking countries. It will also improve Page Rank of your site. So always remember the country you are targeting.

Text & Image Format
Possibly I should have described this tip in the beginning of the blog. Anyway, you must know to select right format for your advertisement. If you can place 3 advertisements on a page then select two 336 X 280 ads and another 468 X 60 ad.

Then ad format should be text simply because text ads have better CTR (click through rate). You may also try out ad format for both text & image together as it gives you more CPC. Image ads are generally less recommended for both reasons less CTR as well as lower CPC. Although sometimes, based upon the market and blog type, image ads perform much better in terms of higher CTR but CPC won’t be as effective as text ads. Anyway, as I already mentioned it varies from niche type and many essential ad placement.


Never ignore the position of your ads on the web page as it is directly proportional to your Adsense income. So where to place advertisements for highest CPC? Answer is easy. Place 2 ads within your blog post and 1 outside the post.As much as placing within goes then place one 336 X 280 rectangle ad on the top of the blog just below the title and place second 468 X 60 ad between your blog post. Remaining one advertisement you can place on your right side which is outside your post.

However it should be your decision and based upon your reason of blogging. For example , if you are a qualified blogger and dependent on Adsense, you should not skip the opportunity to improve ad and use highest possible ad units on a single webpage. Though if you are a hobby blogger or blogging upon personal blog, your first target must be providing quality content and fewer advertisements, because readers hate advertising which distract them from reading.

Keep Experimenting
Continue to keep trying something new. Experimenting can definitely pay you high returns. You can try out various niche categories, select different ad placements and lastly take as many as advice from Google Adsense center. Never bogged down into one style constantly try something new.


In conclusion I would only say if you follow and apply all these 10 tips then you can definitely improve your AdSense income from 30% to 40%. It is totally legal and genuine technique to improve your earning quickly. You can also search for best CPC AdSense Keywords and make one-two posts around it.


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